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Social Media

From concept to camera roll to caption - I create social-first content that connects. Whether it’s building a brand from scratch or creating scroll-stopping edits for an established audience, I specialise in crafting visuals that feel fresh, on-trend, and platform-native.

I’ve managed and created content for brands across food, fashion, events, and lifestyle, growing audiences organically with smart strategy, reactive editing, and a strong sense of tone. I shoot, direct, edit, and post, often all in one day, and I love staying plugged into what’s trending and what’s next.

📲 Reels, TikToks, memes, stories, grid posts, campaign content (3.6 million+ total views on IG)
🧠 Tone of voice, community building, content planning
🔥 Built 67 Sourdough to 18k+ followers organically in under 9 months
🎥 Everything you see here was filmed, edited, and posted by me

Youtube, TikTok, Instagram, Facebook - you name it!

Let’s make content people actually want to watch.

67Sourdough

I launched and built the 67 Sourdough Instagram account from scratch, taking full creative lead on content, brand visuals, and growth strategy. From shooting scroll-stopping product photos to designing branded graphics, filming lo-fi Reels, and managing influencer collaborations - I created and posted everything you see.

Through consistent and trend-led content, I grew the account to 17.8k+ organic followers with 3.6 million+ in views and thousands of saves. I also recently expanded into TikTok, where content gained nearly 100k views in under a month, showing strong early engagement and platform potential.

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My work on 67 Sourdough spans:

  • Creative direction for Instagram and TikTok

  • Influencer outreach and partnerships

  • Photography and styling

  • Video and reel capture & editing

  • Branded design assets (menus, flyers, promo graphics)

  • Community management and captions

Every visual, edit, and caption was created to feel not just on-brand, but human, current, and crave-worthy.

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